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A great commercial photography portfolio is your calling card in the industry, and your ticket to winning clients and landing jobs as a professional photographer. Read on to learn 3 key tips that will help make your commercial photography portfolio shine, so prepare to start getting the gigs you need to advance your career. These commercial photography portfolio tips will take your clips to the next level, so that you can scale the ladder to your dream job.
1. Offer Your Commercial Photography Portfolio In A Variety Of Formats
When you hand out your commercial photography portfolio, one of the things it is crucial to communicate to a client is that when they hire you, you will do everything you can to make his or her life easy. You want to be seen as professional and responsive, and as someone who proactively anticipates your client's needs. One great way to make this impression fast is to have your commercial photography portfolio available in a number of formats, including in print, on CD, and online, as AllArtSchools suggests. When you follow this advice and have print, digital, and virtual clips available, your first question to a client can always be "What's easiest for you?", a sentence that will be music to any prospective employer's ears.
2. Pitch Your Commercial Photography Portfolio Directly To The Job At Hand.
Instead of having one commercial photography portfolio, have several, one targeted to each kind of work you're hoping to do in your career. Have you taken some gorgeous nature images? That's great, but a client who's hiring for a fashion shoot won't care! A prospective employer will hire the person who seems most likely to do a great job on the specific project at hand, so make sure everything in the commercial photography portfolio you hand to a possible client is directly relevant to the task they'll need you to do. Try doing as PhotoCritic suggests, and put together a portfolio of just your fashion work, another that highlights your nature shots, another for photos you've taken of products, and so on for each genre you've got clips for, and are seeking work in. That way, as you move forward in applying for a variety of jobs, you'll always have your most specifically relevant work at your fingertips, ready to impress your next boss.
3. Include The Right Written Information In Your Commercial Photography Portfolio.
As Marketing For Photographers and Photography points out, you don't need to include much written information in your commercial photography portfolio. However, what you do put in can make or break a client's interest in your work. By reducing the amount of text, you help keep your prospective employer engaged with the images you're presenting, which is the goal of your commercial photography portfolio. You don't need to put forward the technical information for each picture, like your equipment choices or shutter speed, because the client only cares about your end result, not about the road you took to get the shot. You should offer a brief description of what each picture is, to provide some context, and a clean, professional, and specific title for each shot, so that it's easy for clients to reference a particular image in your commercial photography portfolio when they're in discussion with you, or with any colleagues who may be involved in making the decision to hire you.
